Juice It Up. Four years inside an existing brand, on two stacks.
Juice It Up runs 100+ smoothie, juice, and bowl locations across California. SD doesn’t own their brand or their design system. We took both over in June 2022 and have been the design and engineering partner ever since: quarterly marketing-campaign rollouts on the consumer site, plugin work and customizations on both stacks, and the managed hosting infrastructure underneath all of it.
Inherited the design. Built the operations around it.
Juice It Up came to SD in June 2022 with two sites already in flight: a consumer marketing site (juiceitup.com) and a franchisee recruitment site (juiceitupfranchise.com). The brand existed. The design existed. The sites worked. What JIU didn’t have was a steady design and engineering partner to keep both sites moving forward as the business grew across 100+ locations and the marketing team ran new campaigns each quarter.
We took both sites over and have run them ever since. We didn’t rebrand. We didn’t rebuild from zero. We work inside the existing visual system on both stacks: implementing the marketing team’s quarterly campaigns on the consumer site, building new pages and functionality as JIU’s business needs them, developing custom plugins where off-the-shelf options fall short, and operating the hosting infrastructure underneath both domains.
The build phase was JIU’s, before our time. The run phase is ours. Year 4 of the engagement, no end date scheduled.
Three workstreams. Both stacks. Four years and counting.
Every quarter, JIU’s marketing team ships a new campaign — seasonal flavors, promotions, limited-time offers. We land each campaign on the consumer site: hero treatments, landing pages, menu callouts, and any supporting microsite pieces. The marketing team owns the creative; we make the site reflect it on schedule.
Two sites, two different platforms, one engineering partner. The consumer site (juiceitup.com) runs on a custom WordPress theme (juiceitup2022) with the Divi Builder plugin handling page authoring (not the Divi theme itself). The franchise recruitment site (juiceitupfranchise.com) runs on Themeco’s Pro theme with Gravity Forms, Popup Maker, and TablePress in the lead-gen stack. Maintaining both means knowing both ecosystems, their update cadences, their gotchas, and how to ship without breaking either.
Custom WordPress page templates and standalone pages built as JIU’s marketing needs evolve. The single-location.php template powers the location-detail experience for 100+ franchise stores, and bespoke pages like /bowls-2/ deliver category-specific landing experiences outside the standard template. Currently extending into manual ADA compliance work: page-by-page accessibility remediation across the consumer site to keep JIU in line with evolving requirements.
Two sites. One operating layer. Year 4.
Year 10 SD is the operating layer that keeps JIU’s digital presence running. They don’t need a web team in-house. They have one on retainer.
// status: active retainer · Year 4 of engagement · hosting + development · no end date scheduled
What the marketing team says.
The honest measure of running a quarterly-campaign site and supporting 100+ franchise locations is whether customers feel the work. Two recent reviews from Juice It Up customers.
Nice and refreshing. Perfect for the hot summer! Nice and friendly. Great options. Healthy choices.Tim M. / Juice It Up customer
While waiting for my son to finish his work out at a near by gym, I stopped by Juice It Up for a smoothie for him and a Acai bowl for myself (I had finished by workout earlier). The gentleman who owns the place was so helpful in advising me on the choices I made and service was fast and very friendly. My bowl was full of goodies and I enjoyed each spoonful. My son said his “The Zone” smoothie was one of the best he has had in a long time. We will for sure be returning to Juice It Up for a post workout smoothie or juice.Jerry F. / Juice It Up customer