Brand systems for independent California organizations.
I’m Aaron Sonnenberg, your creative technologist. Claude is my operations partner. Together we run brand systems at a price one studio couldn’t sustain alone.
Most agencies sell a website and disappear. I build brand systems and stay. Ten years in, my clients still run on what I built, because I never stopped building.
Three pillars. One studio. The work compounds.
Brand and site work for small organizations. Anchor-client-plus-satellites systems built to outlive the launch.
WORDPRESS · SHOPIFY · ADOBEHosting, maintenance, accessibility monitoring, content pipelines. Small-org tier, durable retainers, real SLAs.
WP ENGINE · PA11Y · n8n · CLAUDEProductized offerings that emerged from running brand systems for a decade. Accessibility monitoring and lead enrichment billing monthly to real clients; ad-creative generation powering our own brand work.
ADA SCANS · LEAD ENGINE · AD GENERATORThree case studies. Each tells two stories: what got built, what’s still running.
AAGLA
Member operations infrastructure for the largest rental housing trade association in Southern California.
// still running: Novi customizations, member renewal automation
// 002 [RESTAURANT FRANCHISE]Mountain Mike’s Pizza
Multi-location feedback tracker, accessibility monitoring, and ongoing brand operations.
// still running: feedback tracker SaaS, OneTrust, retainer
// 003 [B2B SAAS · VETERINARY]Cubex Academy
Customer portal at 10K-user scale: commissioned plugin pair, custom theme, and the operating layer underneath.
// still running: portal ops, plugin engineering
Three retainers. The operating layer is real product.
| Managed Hosting | WP Engine P0 server | dev/stage/prod · automated SSL · global CDN |
| WordPress Maintenance | weekly cadence + 48-hr SLA | Weekly updates · daily security scans + backups · 24/7 monitoring · 48-hour fixes |
| Accessibility Monitoring | monthly WCAG cadence | Continuous WCAG scanning · monthly remediation · vendor coordination |
What clients say.
His thought process is both critical and creative, which allows him to consistently contribute valuable art direction and beautifully executed designs that are functional for the most optimal user experience.Ryan Green / Sr Director of Ecommerce / TravisMathew
Aaron has provided super fast response time, quality work and an amazing rate. We are beyond pleased with Aaron’s impeccable service. He is extremely knowledgeable and helpful in assisting us in managing our website internally.Carol DeNembo / CMO / Mountain Mike’s Pizza